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BEIJING, Oct. 19 (Xinhua) -- China's fixed-asset investment rose 7.5 percent in the first nine months of the year, slightly down from 7.8 percent for January-August, data showed Thursday.

You've seen them many times. The software company that starts off like a bullet, racing at the high tech equivalent of 0-60 mph in 4 seconds. These companies come out of nowhere, and are an immediate factor in their market.

There are many examples, in nearly every major market segment. Netscape comes to mind as one of the more famous. Peregrine Systems here in San Diego is another example. I'm sure every reader can think of many more.

So what is the difference between one of these "shooting stars" and the Microsoft's, Hewlett Packard's and Dells of the world? After all, in the beginning, they pretty much all look alike on the surface.

CUTTING CORNERS

I believe if you look under the covers, however, there are real differences. It's the difference between a fast rising house of cards, and a mansion built to withstand Hurricane Katrina. You start with a solid foundation when you go to build something lasting--which of course a house of cards is lacking completely.

Now most of the time, people don't intentionally set out to build a house of cards. It usually happens when the stress and strain of the marketplace gets in the way. That's when management begins taking short cuts. It's often an incremental thing. Cutting expenses in that key project, so that you can appease Wall Street by making next quarter's numbers. Accepting just a slightly less than normal quality level, to allow that behind-schedule new product to finally get out the door. Hiring just a few less engineers than was in the plan for this year. Reducing the corporate, brand-supporting Ad buy--a ten percent reduction won't hurt--will it?

It's all just meant to be temporary--but cutting corners has a way of becoming permanent by default, especially when there is brutal competition, or extreme pressure from the Street.

WINNERS MAINTAIN THE FOUNDATION

Every great company has a foundation that it is built on--and the care and maintenance of that foundation is a non-negotiable expense for long-term success. With HP, it was historically the R&D budget and reliability of its products. The R&D monster was always fed, because product innovation was what fueled the company's growth for over 60 years. And for a long time, reliability was never compromised. The product might end up being a little too costly, a little too big, a little too heavy or late to market--but it was built like a tank, and the products were unquestioned leaders in reliability. Indeed, I would say that the HP brand stood for strong reliability for many years. Now that the company has lost it's way a bit, I don't know that the HP brand still has the same reliability cache, which it had in past years. Still it's a quality brand; mind you, just not quite the same. The maniacal devotion to quality just isn't qui. Cheap Jerseys From China   Cheap Jerseys From China   Cheap Jerseys Online   Cheap Mens NFL Jerseys   Cheap Youth NCAA Jerseys   Cheap Womens MLB Jerseys   Wholesale Soccer Hats   Wholesale Jerseys   Wholesale Jerseys   Wholesale MLB Jerseys