NAIROBI Terrell Edmunds Jersey , Aug. 16 (Xinhua) -- Kenyans have clung onto SMSs despite actively using web-based message apps that include WhatsApp, Facebook and Twitter.
The number of messages East African nation's citizens send remains high about five years since social media craze hit the nation, as the love defies trends in other parts of the world.
Kenyans send up to a record 13 billion text messages in three months, latest figures from the Communication Authority of Kenya (CA) showed Wednesday.
This translates to about 400 messages per individual who owns a mobile phone in the East African nation as subscription stands at 39 million, the CA data for the period January to March indicated.
"The volume of SMSs sent stood at 12.8 billion messages, a slight decline from the previous quarter's 15 billion messages," said the CA.
But the regulator attributed the drop to seasonal changes over the periods, where the quarter October to December experienced many busy activities like the Christmas holidays and long school holidays, which saw many people texting.
Nearly 95 percent of the text-messages are sent on leading telecom Safaricom network with the other five sharing the rest.
Safaricom during the quarter under review recorded a total of 12.6 billion messages sent from its network.
Analysts cite a number of reasons as to why Kenyans have clung onto SMSs even as the world shifts to social media and other forms of internet messaging.
Bernard Mwaso of Edell IT Solutions in Nairobi attributed the resilience of SMSs to the promotions offered by the telecoms.
All the mobile phone operators in Kenya currently offer their customers daily bundle packages ranging from 20 to 500 SMSs and go at between 0.05 U.S. dollars to 0.19 dollars.
"If one gets 500 SMSs at 0.19 dollars, why would they not write text messages all daylong? This is what is making Kenyans to keep on texting because the service is too cheap, the cost nearly negligible as compared to social media where one has to buy internet bundles," he said on Wednesday.
Normally, it costs 0.01 dollars to send a single text message, but with the packages, one sends SMSs almost for free.
Mwaso further observed that the convenience of text messages makes the service further more popular.
"You can send to anyone a text-message instantly regardless of whether they have a smart or dumb phone. This is not the case with social media where one has to have a smart phone to access the service. SMSs therefore remains the most appealing way to send messages among the 39 million subscribers," he said.
Appeal of text-messages has, therefore, made Kenyans embrace both the free message apps and the former.
"When I joined Facebook, I tried ignoring SMSs because I thought the service has been overtaken by time but I failed. What drove me back to SMS was the bundles the telecoms offer. But now I use both the social media apps and SMSs," said 25-year-old university student Hazel Lihanda.
However, as use of SMSs soars amid social media use, the use of Multimedia Messages (MMS) has declined considerably affected by the free message apps. It costs 0.10 dollars to send a single MMS, which is too costly.
Video: Abe's misadventure in constitution revision
A look at one of host cities of 2022 Winter Olympics: Zhangjiakou
China's Discovery ROV collects samples from Caroline Seamount
Recovery work carried out in quake-hit Xinjiang
Qiandaohu Lake in China's Zhejiang under stricter protection
Weekly choices of Xinhua photo (Aug. 5 - Aug. 11)
Highlights of multinational drill in Georgia
People mark national Fitness Day around China
PPC is the most popular method of advertising on the Internet. Although there are other options available, CPA affiliates and free trials can make use of this direct advertising options on a fixed monthly budget. In fact, PPC is experiencing a rapid growth. If you are using this system to promote CPA affiliate networks and free trials, you will only need to pay for clicks. Furthermore, the advertiser only needs to set a small budget to run the campaign successfully. If someone clicks on an ad, then the chances are much greater that heshe is really interested in the products or services that are being offered through this announcement. So, as a result, the ROI increases. However, the success of such a venture relies mostly on choosing the ad networks that offer great advertising opportunities and higher returns.
In this sense, SupportingAds can make things a lot easier. Before getting into the matter, you should know why SupportingAds is better than Google AdWords. PPC advertising program proposed by Google is one of the leading Internet Ad project at the moment. It offers advertisers the opportunity to advertise on its SERPs (Search Engine Ranking Pages). The ads are shown only in SERPs containing references relevant to the advertiser's content. Or, in other words, they are shown only for those search queries that correspond to the services or products offered by the advertising company. These search phrases are known as keywords in the language of the PPC. We can say it is an advertising based on keywords. Although Google AdWords PPC market is dominating right now, it still has some limitations and obstacles for advertisers. It is a two-sided sword that wants to shoot your ROI or bring it down.
Furthermore, Google AdWords is a great way to waste thousands of dollars of your advertising budget. Most probably you may want to know the reason. While you promote CPA affiliate networks offers and free trials using AdWords, you need to learn how to use this system perfectly. If you've never used PPC advertising before, the possibilities are that you will fail with 99.9% clarity. Google AdWords is an advertising program which highly relies on keyword accuracy. Keywords play both . Cheap Jerseys Cheap Jerseys From China Cheap Jerseys Free Shipping Cheap Jerseys China Wholesale Cheap Jerseys Free Shipping Cheap NFL Jerseys Free Shipping Cheap NFL Football Jerseys Cheap Wholesale NFL Jerseys Wholesale Jerseys China Cheap Soccer Jerseys Wholesale
Please sign in to leave a comment.