- Add social media buttons.
Research shows that the majority of clicks on articles come from posts shared by friends and contacts. Use social sharing buttons to make it easy for others to share content from your website on their own social media channels. It is an extremely positive thing for your blog and social media promotion.
It might seem like an obvious thing to say, but for some reasons, so many people seem to ignore this fact. If you want your content to get shared on social media, you have to make this process easy for them by adding social media buttons. Moreover, make these buttons visible and create a call-to-action next to them for better effect.
- Numbers, digits, & lists.
Starting your headline with a number helps it stand out. The readers’ eyes are naturally drawn to headlines that contain digits. This is because the juxtaposition of numbers and words is a very eye-catching technique, much in the same way as contrasting colors instantly catch our attention.
A list also gives your readers a clearer idea of what to expect in your post, as well as promising a quick, scan-friendly read.
Some great list words to get you started: reasons, ways, tips, tricks, secrets, ideas, techniques, strategies, methods etc.
- Educate people.
People often search something online to educate themselves or to learn more about everything. Many successful headlines use the “how to” concept with some extra embellishment.
Hot headline writing keywords like “101” and “Complete/Beginners Guide” are great to include in educational posts. Using words like these reassures readers that your article will be in layman terms that they can understand, marketed towards beginners.
- Use data.
Not every piece of content will allow including data in the headline, but when it does, it’s a powerful tool for building better headlines. Consider this following hypothetical example - “Draw more customers” vs. “How I draw 50% more customers”.
Including a statistic or numbers gives a sense of significance for the topic you’re discussing - it’s much easier to visualize the consequences of what you’re talking about ahead of time if there’s a simple data point right in the article.
- Add more visual aids.
The thing is that more than 60% of all people comprehend visual information better. Besides, if you look at the profiles of your business competitors on social media, you will see that posts that contain visual aids like images, videos, or infographics get more shares than others. This means that if you want to get shared you have to keep up with this trend and make your content suitable for visual learners.
Therefore, the next time you plan your content strategy, make sure to include images, videos or infographics in it. Also, you can create your own videos and images that would contain your logo and a link to your blog or a website. Also, you can read more about the perfect social media cover photo size and best practices here. Focus on getting more visual aids to make your content more clickable than ever.
Now when you know how to draw attention with headlines and tailor content for your audience, you can create valuable content and show it to potential readers. Because, eventually, there’ll be nothing more clickable than that. Also, don't forget to use cause and effect essay topics list that can help you to make your writing more detailed.
As you see, if you follow our tips on how to make your content clickable, you are more likely to reach your target and succeed in business.
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